Jakie nakrycia głowy sprawiają, że stajemy się pewni siebie, co sprawia że wybieramy kapelusze i co nakrycia głowy mówią o człowieku - sprawdź co uważa na ten temat Ben Goorin, pra-prawnuk założyciela Goorin Brothers - Cassela Goorin.

Rozmowa przeprowadzona przez EdieHats.com podczas międzynarodowych targów branży odzieżowej Project Trade Show w lutym br. w Las Vegas prezentujących trendy w modzie na lata 2008 / 2009.

What makes Goorin so cool?
It tells a story..
And it’s easy to wear..

Ben Goorin - 4. pokolenie rodziny Goorin Bros
w rozmowie dla EdieHats.com podczas lutowego Project Trade Show w Las Vegas

Uzależnionych od kapeluszy zainteresuje fakt, że Ben ma na głowie kapelusz “Dazzle” z kolekcji lato’2008 Goorin, linii Goorin Core, dostępny w sprzedaży on-line ;)

Transkrypcja rozmowy :)

Ben Goorin: “People feel confident when they have a hat on. They’re able to express who they are as an individual.
We carry hats for kids. We don’t have a specific demographic other than trailblazers, other than people that are individual, unique and are characters.

All these people have one thing in common - they’re very much individual, and they do like to express themselves as an individual. Hats allow them to stand out, they allow them to announce who they are.

Throughout history, hats always played an important role in society. For hundreds of years, a person’s role in society was defined by the hat they wore, from a king to a peasant. Until they try it, they have to have a defining moment where they put the hat on. They look in the mirror and either they recognize the transformation or somebody helps them.

Usually, it’s somebody helping them making a remark like “wow, that’s amazing!“, or “that’s so you!“. It confirms the confidence. They walk out of the store, they feel good about themselves because they know, that the hat is really an announcement of who they are on the inside waiting to come out. When somebody recognizes that, when they’re on the street and when somebody again confirms “cool hat”, or if they stop them in the street - they’re hooked for life. They’re hooked on the hat, hopefully they’re hooked on the Goorin brand.. Hopefully it’s a Goorin hat they have on ;-)”

Project Trade Show, Las Vegas, Nevada, US, luty 2008